Why is Magento CMS the right choice for your e-commerce store ?Le Backstore
If you’re on the cusp of launching your online business or store, you’re probably struggling to choose between the many platforms on the market. There are a number of e-commerce websites (Magento, Shopify, WooCommerce, OpenCart, Oxatis, etc.), so how do you know which one is the right one for you? Don’t worry! We’ve done our research and we have the ideal platform for your needs.
Magento CMS is popular among owners of online businesses and we think it’s the best option for a lot of reasons. We decided to outline 6 things about Magento CMS that are superior to other platforms and why we feel that you should use this platform for your e-commerce website.
Magento CMS is designed specifically for online businesses
When it comes to choosing a platform for your online store, it’s important to remember that e-commerce websites have a few specificities compared to the average website on the Internet: multiple product pages, shopping carts, payment platforms and inventory control panels.
Because Magento was designed specifically for businesses on the Web, it has the perfect CMS for your online store! It is built to make every step as easy as possible – categorizing your products, shop features, wish lists, etc. It’s an adaptable option for any online business and it makes starting an online store a simple and efficient task.
Magento CMS also collects important statistics about your store – number of visitors, number of purchases, your most popular products, etc. – so you can adjust the site if necessary.
What’s more, Magento is a platform that is evolving and growing all the time, so you can trust that it will be effective even in the long term.
It works for all sorts of companies
Every company is unique, with its own particularities. This means that every company’s needs for their electronic platform will be unique too.
Magento can adapt to the needs of any company and also offers themes that are truly adapted to your business, no matter how big or small you are, your industry or your target clientele.
Magento also recognizes that each company has its own marketing needs and strategies. This platform has plenty of options that can make your campaigns easy to administer and increase your visibility, not to mention boosting your customers’ happiness. With Magento, you can offer coupons for special deals, gift cards and reduced prices for specific customers.
Configuring and updating a website isn’t always the easiest thing to understand, especially if you’ve never done it before. Luckily, Magento is easy to use and the platform isn’t complicated.
The great thing about Magento is that it’s easier to add content and products compared to other CMS. That’s great news for you because you won’t get frustrated all the time and you definitely won’t have to hire a professional if you want to integrate new products on the site!
Magento offers stress-free order management
All e-commerce sites need to manage their sales without any hassles. It’s important not to miss an order or make a mistake with the packages you do send.
Magento offers optimal management of the order control panel and of your stock because you can easily access and view your order history, bills and payments.
You can also send your customers messages to thank them for their purchase and keep them informed about the status of their order.
The purchase process is simple for customers
Magento has a simplified purchasing process for your website’s customers. As you know, the more complicated something is, the more likely it is that customers get impatient and leave your website before finishing their transaction.
With Magento, every stage of the purchase process is fast and clear. Customers will be able to easily and quickly identify what they need to do to make a purchase.
And the shopping cart is easy to view at all times and you can offer your customers different secure payment options.
Magento CMS delivers enhanced user experience and improved SEO
All websites that are created with Magento CMS are easy to navigate, visible and clear, regardless of what device your customer is using: cell phone, tablet or computer. Thankfully, this means you won’t lose customers just because your website doesn’t display properly on their phones!
And don’t forget that these websites have dashboards that make it possible to optimize your e-commerce site so that it is properly adapted to SEO standards and can be found easily by search engines. If you want a few extra tips about SEO, whether it’s about indexing, duplicate content, keywords or quality content, there’s no shortage of helpful information on the Web.
In conclusion, Magento CMS is the best and first choice
The platform you use will have an impact on every stage of your business and your customer’s purchasing process. It has to be able to support the growth and progress of your company.
Magento CMS meets these criteria and offers considerable advantages for e-commerce stores.
Do you need a bit of help as you prepare your online store? Contact one of our experts who would be delighted to give you a hand!